Self‐Image Motives: Further Thoughts and Reflections |
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| Authors: | David Dunning |
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| Institution: | Cornell UniversityCorrespondence should be addressed to David Dunning, Department of Psychology, Uris Hall, Cornell University, Ithaca. NY 14853. |
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| Abstract: | The commentaries provided by Kruger, Galek, and Burrus and Sedikides, Gregg, Cisek, and Hart spark some speculations concerning future questions to study. The belief harmonization approach may provide an explanation, for example, for why people tend to be more dissatisfied with complex rather than simple decisions. In addition, if individual differences in self‐esteem and related constructs matter, then the impact of self‐image motives on consumer behavior, from a historical perspective, may be increasing. |
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