Emotions,Decisions, and the Brain |
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Authors: | Baba Shiv |
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Affiliation: | Stanford Graduate School of BusinessCorrespondence should be addressed to Baba Shiv, Stanford Graduate School of Business, 518 Memorial Way, Stanford, CA 94305. |
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Abstract: | This article presents a commentary on the Appraisal‐Tendency Framework (ATF) developed by Lerner and her colleagues. The article explores ways by which the ATF can be extended including (a) incorporating elements from other frameworks, (b) incorporating the role of arousal, (c) exploring individual‐difference factors, and (d) examining the neural correlates of some of the key elements of the ATF. The article concludes with a discussion of the promise that decision neuroscience offers to further enrich an already exciting and thriving area of research in emotion and decision making. |
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