| Abstract: | One‐switch utility functions model situations in which the preference between two alternatives switches only once as the outcome of one attribute of both alternatives changes from low to high. Recent research cites evidence that the sum of exponential functions (sumex) is the most convincing type for modelling one‐switch utility functions. Sumex functions allow to model exactly one preferential switch and they are convenient for estimating one‐switch utility functions. However, it is unclear so far if sumex functions are suitable to model preferential switches that are perceivable by a decision maker. This paper first analyses how different the utility of two alternatives before and after a preferential can be modelled with sumex functions given that the preferential switch is caused by a particular attribute outcome improvement. It thereafter investigates how accurately decision makers perceive such utility differences. Copyright © 2015 John Wiley & Sons, Ltd. |
