The role of situational goals and audience on self‐reported emotion experience and expression: Dutch and South Korean children compared

Previous research demonstrates that cultural concerns affect emotional lives. However, the question remains to what extent salient cultural concerns influence emotion experience and expression. In the present study, the role of (i) individualistic versus collectivistic goals and (ii) presence of an authority figure (father) versus an equal status figure (peer), were systematically investigated in 24 Dutch and 23 South Korean children's (a) negative emotion experience and (b) emotion expression and motives using hypothetical conflict situations. The results reveal that for children from both cultures emotion experience did not vary between situational goals and the audience present, however their emotion expression did. More specifically, cultural differences in how negative emotions would be expressed appeared in ‘father’ situations and not in ‘peer’ situations. Cultural differences in children's motives for emotion expression were revealed in situations with a collectivistic goal and not when an individualistic goal was presented. Moreover, within group analyses indicate that Dutch children's emotion expressions were more context‐sensitive than those of South Korean children. These results indicate that some situational features corresponding to cultural concerns partly explained cultural differences, whereas other features did not, helping to improve our understanding about variation in the emotional lives of different cultural groups. Copyright © 2010 John Wiley & Sons, Ltd.