Why do people rideshare? An experimental study |
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| Institution: | 1. Volvo Group Trucks Technology, SE-405 08 Gothenburg, Sweden;2. Swedish Road and Transport Research Institute (VTI), SE-417 55 Gothenburg, Sweden;3. Division of Vehicle Engineering & Autonomous Systems, Chalmers University of Technology, SE-412 96 Gothenburg, Sweden;1. Urban Planning Group, Eindhoven University of Technology, PO Box 513, 5600 MB Eindhoven, The Netherlands;2. Movares Consultancy & Engineering, PO Box 2855, 3500 GW Utrecht, The Netherlands;3. Construction, Management & Engineering Group, Eindhoven University of Technology, PO Box 513, 5600 MB Eindhoven, The Netherlands;1. Department of Business and Technology, Aarhus University, Birk Centerpark 15, DK-7400 Herning, Denmark;2. Dept. of Civil and Environmental Engineering, Aalto University, P.O. Box 12100, 00076 Aalto, Espoo, Finland;3. Science & Technology Policy Research Unit (SPRU), School of Business, Management, and Economics, University of Sussex, United Kingdom;1. Department of Sociology and Gerontology, Miami University, Oxford, OH, United States;2. School of Medicine, Internal Medicine-Geriatrics, Washington University, St. Louis, MO, United States;3. School of Medicine, Neurology and Knight Alzheimer’s Disease Research Center, Washington University, St. Louis, MO, United States;4. Department of Health Behavior and Health Education and Department of Internal Medicine (General Medicine), University of Michigan, Ann Arbor, MI, United States;1. IFSTTAR, AME, LPC, 25 allée des Marronniers – Satory, F-78000 Versailles, France;2. Université Jules Vernes Picardie, Research Center in Psychology: Cognitions, Psyche and Organizations (CRP-CPO EA 7273), Chemin du Thil, F-80000 Amiens Cedex, France |
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| Abstract: | Enabled by mobile technologies and fueled by the economic downturn, ridesharing has emerged in recent years as a private transportation facet of the shared economy. Our study investigates the motives for participation in situated ridesharing. We propose a theoretical model that includes economic benefits, time benefits, transportation anxiety, trust, and reciprocity either as direct antecedents of ridesharing participation intention, or mediated through attitude towards ridesharing. We conduct a scenario-based survey, with 300 participants. Our findings indicate that, in situations where transportation anxiety is high (e.g. construction on the road), if people can trust the ridesharing service providers and participants, in the presence of economic and time benefits, they will have a strong intention to participate in ridesharing. |
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| Keywords: | Ridesharing Designed experiment Structural equation modeling Collaborative consumption Transportation |
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