The process of responding to personality items: Inconsistent responses to repeated presentation of identical items

A promising approach to understanding the processes involved when subjects respond to personality items is provided by the investigation of the causes of inconsistent responses when subjects answer the same item on two occasions. Among these causes are the properties of the item. Previous item research focused almost exclusively on properties which are not highly specific to the item, such as endorsement rate (ER) and social desirability scale value (SDSV). Although past studies found that items with ‘extreme’ SDSVs and/or ERs elicit fewer inconsistencies, these studies ignored more item-specific properties such as item content and item ambiguity. The present study demonstrates that contrary results regarding consistency may be obtained when more item-specific properties are taken into consideration. These results are interpreted as evidence that certain kinds of item content can increase the indecision and conflict that characterize some subjects' response processes.