Physical and conceptual priming effects on picture and word identification

In the study phase of these experiments, subjects were asked to think of an item suggested by the omission in an incomplete sentence, and then look at a picture or word describing an item and say whether it was the same as theirs. In the test phase, they were asked to identify studied and nonstudied items presented briefly in either picture or word form. Subjects were then required to recall the words or pictures shown in the study phase. Experiment 1, with a within-subjects design, revealed that the studied pictures were identified more readily than studied words and nonstudied pictures. This indicates a physical priming effect. In word identification, studied words were identified more readily than nonstudied words; however, there was no difference between studied words and studied pictures, and the performance for studied pictures and nonstudied items were largely the same. The physical priming effect on picture identification was also shown in Experiment 2, with a between-subjects design. Different processing mechanisms in picture and word identification are discussed.