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Combining Methodologies in the Construct Validation Process: An Empirical Illustration
Authors:Joseph A. Cote  M. Ronald Buckley  Roger J. Best
Affiliation:1. Department of Marketing , Washington State University , USA;2. Division of Management , University of Oklahoma , USA;3. Department of Marketing , University of Oregon , USA
Abstract:Confirmatory Factor Analysis (CFA) has received considerable support as a methodology for assessing construct validity. As with other methodologies, however, numerous problems can be encountered when using CFA to assess construct validity. Given the limitations of the CFA, Multitrait-Multimethod (MTMM), and analysis of variance (ANOVA) methodologies, a set of guidelines was developed. The guidelines recommend that the characteristics of the data set be used to determine how the three alternative construct validation methodologies can be used in combination. Examples from the research literature are discussed in order to demonstrate the application of these guidelines.
Keywords:employee attitudes  organizational climate  organizational politics
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