A Semantic Differential Study of the Yin-Yang Symbol |
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| Authors: | Ray A Craddick Fred J Thumin Allan G Barclay |
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| Institution: | 1. Georgia State University , USA;2. University of Missouri , St. Louis, USA;3. St. Louis University , USA |
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| Abstract: | The inherent meanings of the ancient and culturally significant symbol known as the Yin-Yang was investigated by having 242 students rate it on the Semantic Differential. The investigation further explored the meanings of the symbol as it might relate to Jung's controversial concept of the archetype. The results indicated that the qualities of the symbol supported the concept of the Yin-Yang archetype and, surprisingly, these were consistent with Jung's concept of the anima and animus. |
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