Social Acceptability of Hypothetical Married Couples and Their Relationships

The present experiment tested whether the physical attractiveness attributed to members of married couples would vary according to the social acceptability associated with their interconnected leader-follower roles. American college students rated female and male hypothetical stimulus persons who were described as married to each other. As predicted, both partners who were described as being in a traditional relationship with the husband as leader were stereotyped as being highly attractive. Partners in relationships that deviated from this pattern were stereotyped as being less attractive: Those enacting equal leadership roles were intermediate in attractiveness, and those with the wife as leader were least attractive. Gender identity also varied according to the social acceptability of the couple's roles, with the wife and husband in the traditional relationship being stereotyped as most highly sex typed. The personal attributes of self-esteem and social status were not affected by the social acceptability of the couple's relationship. Regardless of sex, these attributes varied according to the strength of the individual's leadership role. As a consequence, the husband's characteristics were either consistently positive or negative for the different leadership conditions; the wife's attributes were inconsistent.