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Flexibility and Originality in Children's Divergent Thinking
Authors:Mark A Runco
Institution:College of Arts and Sciences University of Hawaii , Hilo, USA
Abstract:Previous research on the ideational process indicates that original ideas increase in frequency as an examinee works through an open-ended task. In the present investigation, ideational flexibility was evaluated to determine if ideas also become more varied and diverse. Additionally, the relationship of intelligence (IQ) with order effects of both originality and flexibility was investigated. Tests of verbal and figural divergent thinking were administered to 80 intermediate school children. The midpoint of each individual's ideational set was found, and the flexibility and originality scores of each half of the set were compared. Results indicated that flexibility and originality scores were higher in the second half than the first half of the ideational set, but there were significant differences between high- and low-originality subjects and differences between the verbal and the figural tests. The order effect was unrelated to the IQ scores of the subjects. Suggestions are made to integrate ideational flexibility into existing theories of divergent ideation.
Keywords:consumer happiness  experiential purchase  material purchase
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