Creativity to Sexual Values as Factors of Importance,Frequency, and Feeling Ratings

Factor analyses identified one General and 23 Primary factors, grouping independently the dimensions of importance (attitudinal), frequency (of experiences), and pleasantness-unpleasantness (of bodily feelings) for 48 items that broadly reflect human values, activities, and feelings such that they are applicable cross-culturally. This Specific Value Scale was self-rated by 296 college students whose 13 “Values” (incorporating the three dimensions) ranged from Social Activities and Ethical Beliefs to Sexual Activities and Significance (importance feeling), these values being also reflected in factors. The importance of self-understanding and the pleasantness of clothes grooming and of friendship were emphasized. Deemphasized were rebelling, arguments, and negative feelings. No significant differences were found between the sexes.