Reliability of implicit self‐esteem measures revisited

This study investigated the internal consistencies and temporal stabilities of different implicit self‐esteem measures. Participants (N = 101) responded twice—with a time lag of 4 weeks—to five different tasks: the Implicit Association Test (IAT), the Brief Implicit Association Test (BIAT), the Affective Priming Task (APT), the Identification‐Extrinsic Affective Simon Task (ID‐EAST) and the Name‐Letter Task (NLT). As expected, the highest reliability coefficients were obtained for the self‐esteem IAT. Importantly, the internal consistencies and the temporal stabilities of the APT, the ID‐EAST, and the NLT were substantially improved by using material, structural, and analytic innovations. In particular, the use of the adaptive response‐window procedure for the APT, the computation of error scores for the ID‐EAST, and the computation of a double corrected scoring algorithm for the NLT yielded reliability coefficients comparable to those of the established IAT. Implications for the indirect assessment of self‐esteem are discussed. Copyright © 2010 John Wiley & Sons, Ltd.