| Abstract: | The primary purpose of this research was to determine how imaginal and verbal encoding strategies intereact with various stimulus characteristics to either enhance or retard recognition; the secondary purpose of these studies was to test the conceptual coding hypothesis of Ellis, 1972. A between-groups multivariate factorial analysis of covariance experiment and a within-subjects multivariate factorial analysis of variance experiment were conducted. In Experiment 1 it was found that low-codability shapes were better recognized under the verbal encoding set rather than the imaginal encoding verbal encoding sets; and high-codability shapes were not better recognized than low-codability shapes. However, in Experiment 2, where instructional set was a within-subjects factor, it was found that low-codability shapes were not better recognized under the verbal encoding set than the imaginal encoding set. |
