GM Crops in Hungary: Comparing Mass Media Framing and Public Understanding of Technoscientific Controversy

In Hungary, there has been limited public debate about genetically modified crops, unlike in some Western countries. The mass media has published little to inform Hungarian lay people about genetically modified (GM) crops or their relevance to the country. Nevertheless, the media did convey some general impressions, mainly from within an Anti-GM Threat framing of the issue. This mass media frame was evident in lay focus group discussions—e.g. GM crops branded a food risk, general focus on risks, health risk identified as important risk, foreign companies regarded as source of the problem and as being ‘just out for profit’, image of corn, rhetoric of deterioration, etc. This overlap supports theories which suggest that media framings provide a resource which can be appropriated for public understanding. At the same time, however, dominant media framings were also mentioned only vaguely or in a somewhat modified way. Other issues raised in the media framing, not resonating with wider cultural themes, were absent from focus group discussions (e.g. environmental concerns). And participants were also able to rely on other conversational resources (analogous reasoning and cultural themes) to formulate some additional issues beyond the media reportage.