The perception of erotic arousal in men and women by same- and opposite-sex peers

Recent empirical evidence suggests that males and females differ very little in their response to erotica. Yet public opinion suggests that there are indeed differences: perceived differences. The present study explored two possibilities why these perceived differences continue to exist. One basis for such differences would be that both males and females see males as being more aroused (or arousable) by erotic stimuli, that is, a pure gender stereotype. A second possibility, suggested by Griffitt (1973), is that individuals who are asked to indicate how they think others would respond depend primarily on a projection process to make these attributions. The results of the study suggest that the latter process is more typical of males than of females; and that the former process is partially true for females, who tend as well to view all others (males and females) as being more aroused by erotic stimuli than they themselves are.This research was supported in part by Research Grant MH 16351-02 from the National Institute of Mental Health to the second author and is based in part on a paper delivered at the International Conference on Love and Attraction, Swansea, Wales, 1977. The authors wish to thank Glenn Littlepage and Rita Steifel for their assistance.