Measuring Customer Service Orientation: An Examination of the Validity of the Customer Service Profile

The construct of customer service is taking on an ever increasing level of importance in today's global economy. Organizations need a way to identify those individuals who have the demeanor to effectively serve the public. The present study discusses the development and validation of a personality-based instrument which organizations can use to select high-quality service providers. Multiple converging sources of validity are discussed. Specifically, the authors collected validity evidence using customer related (vs. supervisor) ratings, an area relatively neglected in the service literature. Evidence suggests that customer ratings are viable and an important criterion for use in the validation of customer service instruments. Implications of these findings are discussed in terms of both workplace intervention and future research.