High familiarity enhances visual change detection for face stimuli

Does high familiarity with a face enable particularly efficient visual processing? In three experiments, we presented briefly and successively two pairs of faces (either famous or recently learned), masking each presentation. Between the first and the second presentations, one face changed, and the task was to locate this change. Performance was significantly better when the change involved a famous face. This superfamiliarity effect was found only for changes occurring in the left visual field and was abolished by inverting the faces. Extended prior study of the recently learned faces did not improve performance with these stimuli. The results suggest that superfamiliarity promotes highly efficient visual processing and may especially activate a configural mode of analysis.