Channel capacity and processing of modality specific information

The synthesis model, designed to explain effects of modality specific information on retention, is presented and tested. The model encompasses qualitative and quantitative components. The qualitative characteristics reflect the physiological properties of the auditory and visual channels. Three parameters are assumed to affect the quantitative efficiency of the channels. Each channel is assumed to have a certain capacity, and processing of information in the channels is determined by situational demands. Furthermore, processing in a channel is regarded as superficial. Increased allocation of processing to the superficial level was manipulated by the use of modality specific distractors and conditions of ‘supracapacity load’. Transformation of information from the visual to the auditory channel was controlled by the use of one mixed-mode and one single-mode experiment. Thirty subjects participated in the mixed-mode experiment and 60 in the single-mode experiment. Both experiments employed an identical distraction task, intervening presentation and free recall of the to-be-remembered items. The results confirmed the predictions of (a) modality specific distraction, (b) supracapacity performance decrement, (c) a larger distraction effect for the auditory channel and (d) transformation effects in the single-mode experiment.