Value priorities of campus employment recruiters and senior liberal arts students were compared using Rokeach's Value Survey. Three hypotheses were confirmed: (1) Significant differences were found between groups' rankings of values. Students ranked idealistic values high, while recruiters ranked values applicable to business near the top. (2) A greater number of significant differences were found among instrumental values than among terminal values. (3) Regardless of the sex of the applicants, recruiters chose applicants expressing masculine rather than feminine values.