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The self‐regulatory function of anticipated pride and guilt in a sustainable and healthy consumption context |
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| Authors: | Marleen C. Onwezen Jos Bartels Gerrit Antonides |
| Affiliation: | 1. LEI, Wageningen UR, Consumer & Behaviour, The Netherlands;2. Department of Social Sciences, Wageningen University, The Netherlands;3. Department of Communication Science, VU University Amsterdam, The Netherlands |
| Abstract: | |
| Keywords: | Self‐conscious emotion self‐regulation social norms attitudes environmentally friendly healthy food consumption |