Two-channel visual memory

Ss attempted immediate recall of word and color attributes of series of three “Stroop” words (Experiments I and 2) or three colored number words (Experiments 3 and 4), presented either at 2 words/sec or I word/2 sec. They were instructed to give either channel-by-channel recall, grouping words and colors together, or temporal recall, in which the two attributes of each item were to be reported together. In Experiments I and 3, in which words were to be reported before colors, channel-by-channel recall was rather better than temporal recall, especially at the fast rate. In Experiments 2 and 4, the colors were to be reported before the words, and channel-by-channel recall tended to be worse than temporal recall. In all four experiments serial position data suggested that the channel-by-channel strategy was to attend to one attribute (either words or colors) during presentation and hold the other in preattentive storage. By contrast, when instructed to give temporal report, Ss apparently alternated attention between attributes during presentation.