An exploration of Taiwanese adolescents' impulsive buying tendency

The purpose of this study was to examine via a questionnaire the personal characteristics and impulsive buying tendencies of 15- to 19-year-old Taiwanese adolescents. Results indicated that the impulsive buying was significantly associated with gender, age, and amount of pocket money available. Females indicated more impulsive buying than did males, and gradually increased with age. Impulsive buying significantly increased with the increase in the amount of pocket money available. Possible extensions of the research in this area are offered.