Extending Conceptualization and Measurement of Narrative Engagement After-the-Fact: Parasocial Relationship and Retrospective Imaginative Involvement

Engagement with narratives and identification with narrative characters is usually conceptualized as occurring during the narrative experience itself. However, much involvement with a story world and narrative characters may occur retrospectively and imaginatively. The present study, using a cross-sectional survey quota-sampled to represent U.S. demographic norms, provides conceptualization and measurement of parasocial relationships (PSR) that is clearly retrospective and conceptually distinct from parasocial interaction (PSI). Moreover, we distinguish PSR from another concept introduced and operationalized here, retrospective imaginative involvement (RII), and provide evidence for validity of these measures. We compare them to the related concepts of transportability and boundary expansion, and assess fit using measurement models and confirmatory factor analysis, refining measurement on half the data set and confirming fit on the other half. We demonstrate predictive validity with respect to a measure of self-reported effects of narratives on beliefs and behavior, controlling for these various related measures, and also validate short versions of these measures for greater ease of research use