Portrayals of Intimate Partner Violence in Music Videos: Effects on Perceptions of IPV Warning Signs |
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| Authors: | Nancy Rhodes Bridget Potocki Desirae S. Masterson |
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| Affiliation: | 1. Advertising and Public Relations, Michigan State University, East Lansing, Michigan, USA;2. School of Communication, The Ohio State University, Columbus, Ohio, USA;3. Department of Communication Studies, Indiana University–Purdue University Indianapolis, Indianapolis, Indiana, USA |
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| Abstract: | The present research examined the effects of viewing music videos containing intimate partner violence (IPV) on minimization of warning signs of IPV, that is, perceiving that psychologically controlling and demeaning behaviors are not abusive. One video portrayed overt IPV in a narrative form and the other contained overt IPV but no identifiable narrative. Lyrics for both included violent content, but the music was distinctly different—one song was rap interspersed with somber singing and the other had an upbeat pop sound. The video and audio channels were combined in a 2-×-2 factorial design with an external control group so that all combinations of narrative and non-narrative video with the rap and pop music were presented to college student participants (153 participants, 53% female) in a between-subjects design. Participants showed greater minimization, that is, they were less likely to perceive the psychologically controlling and demeaning behaviors as abusive to the extent that they were transported into the video and enjoyed it. Minimizing perceptions of abuse as a function of viewing music videos that portray IPV is discussed as a negative consequence of such videos. |
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