The picture-superiority effect in category-association tests

In two experiments we examined the picture-superiority effect in the framework of the transfer-appropriate processing approach recently advocated by Roediger, Weldon, and Challis (1989). For the first time conceptual implicit-memory task is used, i.e., category association. In Experiment 1, subjects study a mixed list of pictures and words and then receive either a category-association test or a category-cued recall test, followed by a recognition test. The results show that performance on category-cued recall, recognition, and category-association tests are better when the material is studied in picture format. In Experiment 2, we show that producing a sentence with the material studied (picture or word) eliminates the picture-superiority effect in the implicit test, but does not eliminate picture superiority in the category-cued recall test. These results suggest that conceptually driven processing plays a critical role in category association and explicit tests of memory. The results are discussed in the framework of the transfer-appropriate processing approach to memory.