On the relation between identifying and locating masked targets in visual search

Three experiments were designed to determine whether naming is contingent on locating in a visual search task. Subjects were required to identify a masked target whose location was known (I|L) or unknown (I) and to locate a masked target whose identity was known (L|I) or unknown (L). The location-contingent hypothesis predicts a relationship among the tasks such that P(L) P(I|L) = P(I), since P(I) and P(L) P(I|L) both estimate the joint probability of identifying and locating the target (i.e. P(IλL)). This relationship held in Experiment I where targets were presented alone, and in Experiment II where targets were presented with dots as noise elements, but not in Experiment III where Xs were noise elements. The results are discussed in terms of the generality of the location-contingent hypothesis.