Achievement and Power Motives, Performance Feedback, and Creativity

Undergraduate students in engineering and science completed the Thematic Apperception Test, which was scored for achievement motivation and also for power motivation. They later participated in an experiment in which they first provided a solution to an engineering problem. The experimenter then gave them preprogrammed, written feedback on how well they performed in two conditions of the experiment (positive or negative feedback) and no feedback in a third condition. Feedback was couched in the language of both achievement and power imagery. Last, students rendered solutions to a second engineering problem—the water-for-Tonya problem. Two students who had completed a course in the psychology of creativity performed ratings of each solution on dimensions designated as creativity and complexity. Ratings for the two dimensions moderately correlated with one another (r = .62) and therefore were combined and summed across the two evaluators to form a single overall Creativity score. Achievement motivation correlated positively with Creativity score in the positive- and negative-feedback conditions (rs = .43 and .38) but not significantly in the no-feedback condition (r = .10). Power motivation correlated positively with Creativity in the positive-feedback condition (r = .32), and negatively in the negative-feedback condition (r = −.25), but not significantly in the no-feedback condition (r = .17). Multiple regression/correlation analysis lent further support to these findings. A major conclusion that these data suggest is a differential response to negative feedback. Achievement-motivated people appear to benefit from it, whereas power-motivated people do not.