| Abstract: | Within the framework of valence-instrumentality (VI) theory, a fourfold model is developed to predict the contribution which is made by one outcome of an alternative to the valence of that alternative. The proposed model uses four subjective conditional probabilities which are based on the presence and absence of an alternative, and on the occurrence and nonoccurrence of an outcome. Valence is defined as the difference between the attractiveness values of the occurrence of an alternative (or an outcome) and the nonoccurrence of an alternative (or an outcome). Also, differences between subjective probabilities replace instrumentalities. Alternative valence-instrumentality formulations are analyzed in relation to the proposed fourfold model. The proposed model can be understood as a consistent application of Vroom's model (1964, Work and motivation, New York: Wiley), while other models are judged to be relatively deficient. The fourfold model, in combination with a matrix formulation of expectancy concepts, addresses a number of criticisms of VI theory and makes possible a test of the theory within the limits of its own assumptions. |
