Individual differences in banknote processing: the role of altruism

We evaluated whether banknotes processing depended on altruism and attitude towards money. In Experiment 1, context effects were examined when participants named banknotes blocked by category or intermixed with pictures from semantic categories. Attitude towards money was assessed by questionnaires and the degree of altruism was evaluated with the dictator game task. In this task, participants received an amount of money and they had to decide whether to donate all, nothing or part of it. A facilitation effect was found in the banknote naming task and this effect increased as the amount of donations decreased. In Experiment 2, we examined whether less altruistic individuals might focus on the relevant information needed to process banknotes in a monetary Stroop task. Only more altruistic individuals showed Stroop effects. These results are interpreted as due to enhanced control while processing relevant information associated to banknotes in less altruistic individuals.