Cross-modal, auditory-visual Stroop interference: a reply to Cowan and Barron (1987)

This series of experiments was performed to verify Cowan and Barron's (1987) reported effect of auditory color-word interference on a visual Stroop task. Extant theory predicts effects of irrelevant speech on visual memory tasks involving immediate, ordered recall of the items. Interference between the two sources of information (visual and auditory) is assumed to be located at the phonological store component of the articulatory loop. Perceptual tasks such as the Stroop task, which do not require use of the articulatory loop for rehearsal purposes, should not be similarly susceptible. The present data fail to replicate Cowan and Barron's findings, and are thus consistent with contemporary theory.