| Abstract: | To investigate racial discrimination in the marketplace, we conducted a field experiment to examine both overt and subtle forms of retail discrimination. “Customers” browsing in high‐end retail stores asked a salesperson if they would remove a security sensor from a pair of sunglasses prior to trying them on in front of a mirror. Although the request to remove the sensor was granted in all conditions, the salespersons showed greater levels of suspicion (i.e., staring, following) in the Black conditions, especially in the male‐group condition. These findings are consistent with current field research examining subtle biases toward other stigmatized groups. |
