| Abstract: | An experiment was conducted to test the hypothesis that cognitive tuning would cause receivers to be more receptive to novel than to familiar information, compared to transmitters. The information receptivity of transmitters and receivers was contrasted against a control group. The influence of the source and audience, possible limits on the influence of the tuning set, was also explored. Finally, amount of variance controlled by cognitive tuning, personality variables and information utility were examined.While the results strongly support the prediction that transmitters prefer familiar information, receivers and control group subjects did not significantly differ in preferences for novel information. The anticipated expertise of source or audience had no influence on information receptivity. Among the three sets of variables used, the greatest amount of variance was explained by information utility, followed by cognitive tuning and personality measures, though all three variables controlled a significant amount of variance. |
