| Abstract: | An informational analysis of imitation as proposed by Liebert and Fernandez (1970a) is examined. Based on the Liebert and Fernandez data and statistical procedures, as well as inconsistent findings in other studies in the area, at least certain components of the informational heuristic would appear to have serious limitations. In particular, the proposal that both vicarious reward and punishment, relative to no vicarious consequences, will increase recall of the model's acts is questioned. |
