The role of attention in the shift from orientation-dependent to orientation-invariant identification of disoriented objects

In two experiments, the naming of rotated line drawings of natural objects was examined after a training phase in which the objects were either attended or ignored. In the training phase of Experiment 1, subjects were presented with objects in a number of orientations over five repeated blocks of trials. In the center of each object, seven letters (Xs and Ts, colored red or blue) were presented in rapid succession. Half the subjects named aloud the rotated object and ignored the changing letter display (object-attend). The other half ignored the object and counted the number of red Ts, and then used this number to perform a simple multiplication (object-ignore). In the test phase, all subjects named the rotated objects. The results showed that in the first block of trials in the training phase, mean naming time in the object-attend condition increased the further an object was rotated from the upright. This effect of orientation for attended objects was much reduced in the later presentations of the test phase. In contrast, there was no such benefit of prior presentation observed for the naming of objects that had previously been ignored. Instead, a substantial orientation effect was shown for the naming of previously ignored objects, which was similar to the orientation effect observed for attended objects named in the first block. Similar results were found in Experiment 2, in which object-attend subjects in training covertly named the objects and then performed a letter count and multiplication task. In both experiments, performance on the letter count and multiplication task varied with the angle of the ignored object. The results suggest that full attentional resources must be allocated in order for orientation-invariant representations to be formed and used in the identification of rotated objects.