Investigation of Ethnic Self‐Labeling in the Latina Population: Implications for Counselors and Counselor Educators

Using a qualitative approach, the author explored the process of ethnic label selection, change, and the meaning assigned to ethnic labels. Ten women of Mexican descent participated in semistructured, in‐depth interviews. Phenomenological analysis of the data revealed several themes, including the importance of family, ancestral traditions, and cultural traits; label as identity; and labels as complex and dynamic. Factors that influenced label choice, meaning, and change; implications for counselors and counselor educators; and limitations and suggestions for future research were addressed.