| 《周易》境遇学SWOT分析法论纲 |
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| 引用本文： | 赵薇,姜广辉. 《周易》境遇学SWOT分析法论纲[J]. 周易研究, 2011, 0(2) |
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| 作者姓名： | 赵薇 姜广辉 |
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| 作者单位： | 1. 济南大学,管理学院,山东,济南,250022
2. 湖南大学,岳麓书院,湖南,长沙,410082 |
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| 摘 要： | "境遇学"是如何应对境遇的"学问",其着眼点在于提升个体生命的"境界".<周易>是集中体现中国古代"境遇学"的一部代表性著作.<周易·大象传>所预设的境遇是方方面面的,其应对之方也是随宜变化的,其中体现着非凡的道德智慧.但它属于"不占之易",可操作性不强.当代西方的SWOT分析法(又称"态势分析法")从优势、劣势、机会威胁四个方面作企业战略研究与个人生涯规划分析,与<周易>境遇学有很强的互补性.本文尝试将中国古老的"<周易>境遇学"与当代西方"SWOT分析法"相结合,提出<周易>境遇学SWOT分析法".
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| 关 键 词： | 《周易》 境遇学 SWOT分析法 |
The Study on Situation in the Zhouyi and the Method of SWOT |
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| ZHAO Wei,JIANG Guang-hui. The Study on Situation in the Zhouyi and the Method of SWOT[J]. Studies of Zhouyi, 2011, 0(2) |
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| Authors: | ZHAO Wei JIANG Guang-hui |
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| Affiliation: | ZHAO Wei1,JIANG Guang-hui2(1.School of Management,University of Jinan,Jinan 250022,China,2.Yuelu Academy,Hunan University,Changsha 410082,China) |
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| Abstract: | The study on situation is to research the way of dealing with the circumstances,and focus on upgrading the realm of individual life.The Zhouyi reflects the study on situation intensively,in which the chapter Da Xiang(Lit.,Great Image) presupposes the situation in every aspect,to which there are various approaches with extraoridinary moral wisdom.This belongs to the Yi without divination,and is not practical.In western contemporary analysis method,it analyzes business strategies and personal career planning ... |
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| Keywords: | Zhouyi study on situation method of SWOT |
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