Figuring Matter: Quantum Physics as a New Age Rhetoric

The language through which scientific advancements are relayed reflects specific social, political, and cultural needs and expectations, as well as specific constellations of hopes and anxieties. Constructions and applications of atomic discourse provide a material touchstone that is no less tangible than any other aspect of scientific enquiry. The 1970s New Age movement saw the deployment of quantum concepts with the publication of Fritjov Capra's (1975) widely popular The Tao of Physics and Gary Zukav's (1979) The Dancing Wu Li Masters, and from these publications the notions of quantum consciousness and quantum mysticism were born. In the late twentieth and early twenty-first century, the post-New Age concept of quantum healing began to structure a cluster of self-help programs, while at the same time quantum ‘get-rich’ schemes developed a presence on the internet. In these reconfigurations of the quantum, atomic particles have been transformed into vivified ‘agents’ whose unique movements and interactions promise to secure health, happiness, and wealth to self-directed and depoliticized consumers. The commodification inherent in this process extends increasingly to encompass areas of subjectivity—for example, spirituality—that historically have been considered immune to overt commercialization. This extension of the commodification process is evidenced in the way that quantum methodologies are commercialized and then sold to people as a means of advancing, not just their financial interests, but their spiritual well-being as well. The new economy of the atom also emerges from the late-twentieth and early twenty-first century retreat from the public sphere and the attendant atrophy of the public sphere as a site of interpersonal engagement. At the same time, the invocation and application of quantum rhetoric touches on a deep contemporary sense of being unmoored and the need for structured guidance as a means toward a renewed sense of control over one's life. The nomadic quality of quantum language and concepts ensures that, no matter what an individual's complaint or desire, there exists a quantum strategy to ameliorate or realize it. This remarkable adaptability marks twenty-first century quantum language as unique, not only within the discipline of physics, but also relative to all fields of scientific inquiry.