Production,verification, and priming of multiplication facts

In the arithmetic-verification procedure, subjects are presented with a simple equation (e.g., 4 × 8 = 24) and must decide quickly whether it is true or false. The prevailing model of arithmetic verification holds that the presented answer (e.g., 24) has no direct effect on the speed and accuracy of retrieving an answer to the problem. It follows that models of the retrieval stage based on verification are also valid models of retrieval in the production task, in which subjects simply retrieve and state the answer to a given problem. Results of two experiments using singledigit multiplication problems challenge these assumptions. It is argued that the presented answer in verification functions as a priming stimulus and that on “true” verification trials the effects of priming are sufficient to distort estimates of problem difficulty and to mask important evidence about the nature of the retrieval process. It is also argued that the priming of false answers that have associative links to a presented problem induces interference that disrupts both speed and accuracy of retrieval. The results raise questions about the interpretation of verification data and offer support for a network-interference theory of the mental processes underlying simple multiplication.