Assessing decision strategies using HyperCard

The use of “process-tracing” techniques for examining individuals’ decision strategies has been criticized widely for yielding results that are uninformative and often confounded. The present paper describes a new technique based on a “structural” approach that allows efficient assessment of finely discriminated decision strategies via a HyperCard program called DECOUT. The program presents individuals with an information matrix (e.g., describing five alternative pesticides on three attributes). Individuals are asked to choose the best or the worst alternative in the matrix for 12 problems. Information in the matrix is constructed so that choice of an alternative by an individual is uniquely associated with use of one particular decision strategy. The strategies include information integration, maximin, maximax, pessimism-optimism, and minimax-regret processes. An experiment using the program is described, and possible directions for future research and development are discussed.