Accessing the particular from the general: The power of distinctiveness in the context of organization

Recall is inversely related to the number of items sharing a cue. The limiting case of unique cue-target relationships supports extremely high levels of recall, particularly when the cue is self-generated. This fact is incongruous with the importance assigned to the construct of organization in memory theory. Further, self-generated unique cue-target relationships tend to be idiosyncratic, implying that the power of unique cues should be limited to cases of self-cued memory. The experiments presented here suggest a role for organization that reconciles the fact of unique cue effectiveness with the importance of organization to memory. Two new findings are reported: Unique cue production enhances target encoding; and general cues can access particular encodings. The data are further tribute to the importance of simultaneous organizational and distinctive processing and recommend a new perspective on the function of organization in memory.