Persuasibility and the power of belief

Recent empirical and theoretical developments suggest that clients who genuinely believe in the effectiveness of counseling are likely to improve regardless of the validity of the counselor's approach. This improvement is based on a “psychological placebo effect” that arouses client expectations for improvement and provides clients with additional security and self-confidence to deal with life more effectively. These considerations are discussed in the context of placebo reactivity, client susceptibility to persuasion, and counselor expectations for client improvement.