| 从幸福学角度对和谐消费的阐释 |
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| 引用本文： | 陈景秋,唐宁玉,王方华,C.K.Hsee. 从幸福学角度对和谐消费的阐释[J]. 心理科学进展, 2010, 18(7): 1081-1086. DOI: |
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| 作者姓名： | 陈景秋 唐宁玉 王方华 C.K.Hsee |
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| 作者单位： | 1. 上海交通大学安泰经济与管理学院,上海,200052
2. 芝加哥大学布斯商学院,芝加哥,60637 |
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| 基金项目： | 国家自然科学基金重点课题“中国城市消费者行为研究”(资助项目号:70832004);国家自然科学基金课题“传统思维方式影响管理决策行为的实证研究”(资助项目号:70901051)资助 |
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| 摘 要： | 本文从幸福学的角度,对和谐消费的内涵进行了阐释和分析。基于幸福学中所提出的参照点效应、范围-频次分布理论和内在可评估性理论对不和谐的消费现象,包括奢侈性、炫耀性和过度消费的形成机制和原因进行了分析和解释,并由此提出促进社会和谐消费的建议和启示,以期对政策制定者、企业和个人消费者提供借鉴。
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| 关 键 词： | 幸福学 和谐消费 参照点效应 范围-频次分布 内在可评估性 |
| 收稿时间： | 2010-05-31 |
From Hedonomics to Harmonious Consumption |
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| CHEN Jing-Qiu,TANG Ning-Yu,WANG Fang-Hua,C.K.Hsee. From Hedonomics to Harmonious Consumption[J]. Advances In Psychological Science, 2010, 18(7): 1081-1086. DOI: |
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| Authors: | CHEN Jing-Qiu TANG Ning-Yu WANG Fang-Hua C.K.Hsee |
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| Affiliation: | CHEN Jing-Qiu1,TANG Ning-Yu1,WANG Fang-Hua1,Hsee,C.K.2 (1 Antai College of Economics & Management,Shanghai Jiao Tong University,Shanghai 200052,China) (2 Booth School of Business,University of Chicago,Chicago IL 60637,USA) |
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| Abstract: | Building on hedonomics (a science that studies the relationship between external stimuli and subjective wellbeing),the present article explores the meaning and the implications of harmonious consumption. In particular,building on concepts such as reference point effect,range-frequency effect,and inherent evaluability,the article identifies instances of non-harmonious consumption,such as conspicuous consumption and excessive consumption,and offers recommendations for how to facilitate harmonious consumption. |
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| Keywords: | hedonomics harmonious consumption reference point effect range-frequency distribution inherent evaluability |
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