Sex differences in reinforcement and punishment on prime-time television

Prime-time television programs were analyzed for frequencies of positive reinforcement and punishment exchanged among performers varying in age and sex. Results indicated that most responses were given by and directed to adult males. Moreover, while adult males exhibited and received similar frequencies of reinforcement and punishment, adult females were likely to give and to be the recipients of more reinforcement than punishment. Proportional analyses which controlled for sex differences in frequencies of responses revealed that females more often exhibited and received reinforcement, whereas males more often exhibited and received punishment. Results are interpreted from a social learning theory perspective and the implications for children's learning of positive and negative behaviors are explored.