Blaming the victim: When disease-prevention programs misfire

This study sought to determine whether or not a disease prevention program might have anegative impact on attitudes towards disease victims. Knowledge of, and attitudes towards AIDS and several other serious diseases were assessed before and after college students viewed a filmed educational program on AIDS. Results showed that, compared to a control group, participants who had seen the AIDS film reported significantlygreater fear and dislike of a hypothetical AIDS patient. The film also significantly enhanced participants’ perceptions that AIDS is a preventable disease. Results are discussed in terms of the possibility that health-education programs emphasizing preventability may inadvertently increase peoples’ tendency to blame the victim. Portions of this paper were presented at the Annual Meeting of the American Psychological Society, Dallas, Texas, June 1990.