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Loss aversion and perceptual risk aversion
Authors:Mario A. Maggi
Affiliation:Sezione di Matematica Generale ed Applicata, Dipartimento di Ricerche Aziendali, Università degli Studi di Pavia, via S. Felice, 7, 27100 Pavia, Italy
Abstract:We prove that, in cumulative prospect theory, the weak loss aversion for S-shaped value functions is equivalent to a notion of risk aversion that we define from the perceptual point of view. No additional assumption or condition on the probability distortion is needed. It is demonstrated that a power S-shaped value function does not satisfy weak loss aversion, i.e., a decision maker is risk seeking with respect to some mixed sign lotteries.
Keywords:91B06   91B08   91B16   D81
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