Sex stereotypes and implicit personality theory. II. A trait-inference approach to the assessment of sex stereotypes

Two experiments were conducted to assess sex stereotypes using the trait-inference method originated by Asch (1946). In both, subjects were asked to make inferences about the personality of a male or a female stimulus target who was introduced by a brief list of traits. In Experiment 1 this trait list described the target as either good or bad in intellectual activities and as either warm or cold while in Experiment 2 the introductory list comprised traits which are relatively neutral in terms of evaluation. Subjects rated the stimulus persons on adjective scales selected to reflect dimensions of personality perception reported in previous research. In both studies, male targets were rated significantly higher than females in terms of the Intellectual Desirability dimension. In addition, female targets tended to be rated higher on Communion in Experiment 1 (p<.06), and lower than males on Potency in Experiment 2 (p<.07). No differences as a function of stimulus sex were obtained for Social Desirability, Activity, and Agency. The results suggest that the dimension of implicit personality theory most closely associated with perceived sex differences is a combination of Intellectual Desirability and Potency. The male end of this dimension is relatively well defined by traits which convey a hard-headed, rational approach to problem solving. The female end is much less elaborated and consists of traits reflecting soft-heartedness.