Perceptual processing of nontargets in an attention task

The capability of nontargets to qualitatively influence the semantic processing of coincident targets was investigated in three experiments. Subjects were aurally presented a series of word pairs and attempted to detect homonymic instances of a predesignated category (e.g., animals). The nontarget with which a target (e.g., ANT) was paired was appropriate (e.g., CRAWLING), inappropriate (e.g., UNCLE), or neutral (e.g., STRAW). Experiments 1 and 2 established that detection of targets can be facilitated by appropriate nontargets and inhibited by inappropriate ones. Thus, nontargets can influence the way in which targets are semantically represented. Experiment 3 showed that this effect is eliminated when subjects are precued as to the ear of entry of targets. Thus, precuing appears to curtail the perceptual processing of nontargets. The data run counter to theories that claim that focused attention does not entail the perceptual suppression of nontargets.