Levels of Processing and the Cue Overload Principle

This experiment investigates the influence of processing level on the extent of Cue Overload (Watkins and Watkins, 1975, 1976) produced by semantically similar or dissimilar interpolated material. The results showed that semantically similar material only led to increased cue overload if it, itself, was processed semantically. Non-semantic processing of the same types of material failed to reveal any difference between conditions. The results are seen as supportive of the Levels of Processing approach to memory research, since they reinforce the view that different types of orienting task result in qualitative differences in the nature of processing itself. Additionally the results provide some information about the locus of cue overload effects.