Hiring you makes me look bad: Social-identity based reversals of the ingroup favoritism effect

The current research attempts to explain reversals of ingroup favoritism in terms of one of the prevalent mechanisms generally used to account for positive ingroup bias: Tajfel’s social identity theory. We propose that individuals strategically evaluate ingroup targets in order to maximize their own self-esteem and to avoid costly errors. This strategic evaluation typically results in ingroup favoritism toward an ingroup target member. However, if a positive evaluation of the target poses a significant self-esteem threat, denigration of the target will result. Two studies examined how ingroup and outgroup targets were evaluated when applicants were qualified versus unqualified (Study 1), or when the ingroup target might confirm a negative ingroup stereotype (Study 2). Study 1 results indicated that participants showed ingroup favoritism only toward qualified applicants. Study 2 demonstrated that, when a marginally qualified ingroup applicant has the potential to confirm a negative stereotype, bias against the ingroup is observed. Results of both studies both confirm and provide explanations for ingroup denigration.